Shaima Sadiq; Kovan Saado
Abstract
< p >The present study attempts to examine the ‘on/off screen portrayal’ of women in mass media in particular in Kurdish television advertisements. As gender representation, ...
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< p >The present study attempts to examine the ‘on/off screen portrayal’ of women in mass media in particular in Kurdish television advertisements. As gender representation, stereotyping and objectification of women in Kurdish television advertisements have received little attention in academic filed. This research focuses on the issues of mis/representation of women in Kurdish Media advertisements. It also implements feminism and postfeminism literature on contemporary Kurdish advertisements to see if they are applicable. Therefore, this research, critically explores the role of women in advertisement in Kurdistan region media to understand the impact of advertisement on the changing role of women in the society. < p >We employ qualitative methodology of questionnaire to collect the data from ads ‘directors’. 6 Kurdish advertisements selected in accordance of three themes, 2 videos for each theme. And for the questionnaire 8 Kurdish advertisement directors. In this regard, the research implements more than one tool to achieve triangulation to enhance validity and reliability of this study
